About Us

Founded by CX technology veterans, the CentraCX team builds on decades of innovation experience by reimagining how customer and employee experiences can harmonise to deliver sustainable business growth.

From its humble beginnings to working with some of the world’s best known brands, the team at CentraCX is driven by the idea that for business to succeed each employee needs to believe that every customer experience counts. The CentraCX mission is to empower businesses with technology enabled processes that create great customer experiences, break down barriers and deliver business agility.​

From simple automated interactions through to complex assisted journeys, every touchpoint that business has with its customers is a learning and improvement opportunity. CentraCX VOC is a comprehensive SaaS based Voice of the Customer platform that enables organisations to collect, understand and drive action from customer feedback.

Unique to CentraCX VOC is Tribal Analytics, a technology enabled process that puts customer opinion at the centre of business decision making and continual improvement. Creating a closed loop feedback system at the individual, team, product and whole of business levels, Tribal Analytics delivers an end to end process for driving real change across all areas of business. Going beyond simply identifying ‘Actionable Insights’ Tribal Analytics delivers a framework to support a comprehensive continual improvement program.

CentraCX VOC is used by organisations of all sizes for employee engagement, process and product improvement, complaint management and business reporting. From a team of 5 frontline employees through to thousands of agents in contact centres, regardless of size, CentraCX VOC can help you deliver great customer experiences.

Our Mission

Empower business with technology enabled process that creates great customer experiences, breaks down barriers and delivers business agility.

Leadership Team

Max Lipovetsky

Max has driven product innovation in customer experience technology for over 20 years.

Max views consumer behaviour as an important factor behind long term societal change and through CentraCX is committed to supporting organisations understand and improve the way they engage with customers.

Dr Neven Tomov
Head of Engineering

For over 20 years Neven has worked with service providers in the telecommunications space to build their customer engagement technology.

Neven is passionate about continual innovation in service architecture and drives the CentraCX development program.

Dion Cust
Chief Commercial Officer

Dion is a senior finance executive with 30-years of experience, across Technology and Media industries. A Chartered Accountant, Dion has extensive corporate experience in both public and private environments with a focus on growth orientated organisations, including mergers and acquisitions.

Trusted by Leading Brands

What Our Clients Say

Alex Hnarakis – MYOB

Head of Service Optimisation and Premium Support

Get in Touch


Let us know how we can help you.


Level 8
636 St Kilda Rd
Melbourne, Victoria, 3004


Aus: + 61 3 9068 3403

USA: + 1 513 278 2694